Beauty lovers, hold on to your (cute, mustard toned) makeup bags—Merit Beauty has officially landed in Australia! If you've been eyeing this cult-favourite minimalist brand from the U.S., now’s the perfect time to treat yourself.

Known for their “five-minute face” and an ethos that combines luxury with simplicity, Merit’s products are all about enhancing your natural beauty. Plus, they’re cruelty-free, and vegan.

To help you navigate their line, we’ve rounded up the best Merit products you should add to your cart ASAP.

But! Before we go through everything: Many of these picks come in discounted bundles, which you can check out here.

They can save you up to $35AUD- not bad right? All shades are customisable in the bundles, so worth considering if you’re about to place an order.

Our quick picks that bundle our favourites:

• The Glow Set, Skin & Lips $154 AUD from Merit

• Five Minute Morning, The Core Collection $282 AUD from Merit

• Explore more sets from Merit

1. The Minimalist Perfecting Complexion Stick

Price: $61 AUD | Stockist: Merit Beauty

If you love a multi-tasking product, this is a must-have. The Minimalist isn't your average foundation stick. It's a foundation and concealer hybrid designed for quick touch-ups and all-over coverage.

The creamy, buildable formula feels lightweight, like a second skin, and leaves a natural, satin finish. With a whopping 20 shades available, you can easily find your perfect match.

Pro tip: dab on where you need it most, blend with fingers and you're ready to go in under two minutes. The warmth of your fingers helps make the product extra seamless.

Bonus points: Fatty acids to help lock in moisture and sea daffodil extract to brighten dark spots.

2. Flush Balm Cream Blush

Price: $48 AUD | Stockist: Merit Beauty

Blush lovers, this one’s for you.

Merit’s Flush Balm Cream Blush is all about that healthy, dewy glow. The sheer formula blends seamlessly into your skin, giving you a soft, natural flush that looks like you've just spent a day at the beach—minus the sunburn. No overly pigmented fuss that makes you extra late.

The balmy texture melts into your skin, making it super easy to blend, and it’s perfect for layering if you want a more intense pop of colour.

Shades like Beverly Hills (a soft peach) and Raspberry Beret (a cool berry) are fan-favourites, but every option in the range is a winner.

Bonus points? Vitamin E for hydration and antioxidants to protect your skin.

3. Day Glow Highlighting Balm

Price: $51 AUD | Stockist: Merit Beauty

This highlighter is for the glow-getters out there.

Forget chunky glitter or intense shimmer—Merit's Day Glow Highlighting Balm is all about that lit-from-within radiance. It gives you a natural, glossy sheen that looks like your skin, but better. You can apply it on the high points of your face (think cheekbones, brow bones, and the bridge of your nose) for an effortless, dewy glow.

It’s perfect for those “no-makeup” makeup days when you want to look fresh and luminous without too much effort. The best part? It’s formulated without pore-clogging ingredients, so it won’t break you out. Acne prone babes rejoice

(PS: The entire range is formulated with sensitive skin and clog prone babes in mind!)

We love that: Squalane for hydration and a mix of micro-fine pearl pigments for that subtle glow.

4. Clean Lash Lengthening Mascara

Price: $42 AUD | Stockist: Merit Beauty

She’s tubing!

For those of us who love a natural lash look, Clean Lash is going to be your new BFF.

This mascara is designed to give you defined, lifted lashes without clumping or smudging. The lightweight formula separates and elongates each lash, leaving you with a wide-awake, fluttery look.

It’s great for everyday wear when you don’t want heavy, overdone lashes, and it removes easily with warm water at the end of the day (no need to tug at your eyes!).

Clean Lash is ideal for anyone who prefers a clean, simple look but still wants their lashes to stand out.

Bonus points: Tubing technology that wraps around each lash to prevent smudging, and plant-based ingredients that condition lashes.

5. Shade Slick Tinted Lip Oil

Price: $40 AUD | Stockist: Merit Beauty

Tinted lip oils are having a major moment, and Merit’s Shade Slick Tinted Lip Oil is a top contender in the game. It's the perfect mix of a lip gloss, balm, and tint all rolled into one.

The non-sticky, hydrating formula gives you a sheer wash of colour while nourishing your lips with key ingredients like rosehip oil and shea butter. It’s super versatile—perfect for days when you want a little something on your lips without committing to a full-on lipstick.

Marrakech (a warm peach) and Taupe (a neutral brown) are must-try shades!

Bonus points: Rosehip oil for softening and shea butter for moisture.

6. Brow 1980 Volumizing Pomade

Price: $38 AUD | Stockist: Merit Beauty

Let’s be real—perfecting brows can sometimes feel like a full-time job, but Brow 1980 makes it quick and easy. This volumizing pomade is like brow gel you’ve been dreaming about, giving you a fuller, fluffier brow look with just a few swipes.

The formula is light and flexible, so your brows stay in place all day without feeling stiff or crunchy. It’s perfect for creating that “feathered” brow look that’s still trending, but with minimal effort.

For a more full brow look, you can back comb your brow hairs first to coat them on the underside.

Bonus points: This baby has vitamin B5 to strengthen your brow hairs over time.