Discovering and defining your brand voice is a crucial step in creating an authentic and resonant brand identity.

While this process can be complex, especially for those starting out or tackling it independently, it doesn't have to be overwhelming.

Here are three simple yet effective ways to uncover your brand voice.

1. Reverse Engineer Your Content

Take a close look at the content you've already created.

Are there recurring themes or patterns in what you post about?

Do these themes align with your personal values and interests?

Analysing your existing content can provide valuable insights into the voice that naturally emerges in your writing or messaging.

2. Analyse Your Writing

If you have a piece of content that you particularly love or a transcript of your spoken words, consider using tools like ChatGPT to analyse the text for brand voice.

While the output should be taken with a grain of salt, it can offer a quick starting point or confirm the direction you're already heading in.

3. Use a Brand Manifesto Workbook

Download a free Brand Manifesto Workbook, like the one offered by Liv Steigrad, which guides you through a series of questions to help define your brand identity and voice.

This workbook is designed to be simple, quick, and insightful, providing you with just enough guidance to get started without feeling overwhelmed.

You can download the workbook here.

By taking these steps, you can gain a clearer understanding of your brand voice and how to authentically express it in your messaging.

Remember, building a strong brand voice takes time and consistent effort, but with these strategies, you can set a solid foundation for your brand's identity.

This article is taken from this article, in partnership with Liv Steigrad: Brand strategist, copywriter and founder of The Branding Psychologist.