Influencing 101: How to Disclose, What Different Terms Mean [AD, PR, Codes, Invited & More]
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Influencing 101: How to Disclose, What Different Terms Mean [AD, PR, Codes, Invited & More]

With great influence comes great responsibility, especially when it comes to transparency in sponsored content. Navigating the world of disclosures can be tricky for American content creators, but it's essential for maintaining audience trust and complying with legal guidelines. From understanding terms like "AD" and "PR" to effectively using platform-specific tools like paid partnership labels, this guide breaks down everything you need to know to keep your content authentic and transparent.

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10 Tips to ace Your on Camera Presence & Speak like a Pro
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10 Tips to ace Your on Camera Presence & Speak like a Pro

Speaking to a camera can be daunting, but with the right tips and mindset, you can feel confident and natural on screen. Many people, including myself, have faced the challenge of speaking to a camera and have learned valuable lessons along the way. Here are some tips and insights to help you improve your on-camera presence and deliver engaging content.

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What Brands Consider When Engaging Content Creators & Influencers.
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What Brands Consider When Engaging Content Creators & Influencers.

When brands look to collaborate with content creators, there's a lot that goes into their decision-making process. Knowing what brands are looking for can help you tailor your content and pitches to match their needs. Here’s a rundown of what brands usually consider when choosing talent and whether they have a preferred style or format of content.

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Boosting & Usage. This Is How Much You Should Charge
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Boosting & Usage. This Is How Much You Should Charge

Usage is an established value in marketing and content creation- meaning you won’t need to fight to educate it’s value. Brands know they should be fairly paying for paid usage and often outline these terms in contracts and deliverables. Knowing what the terms mean and what fair compensation is, is the key to not getting ripped off.

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Why You Deserve to be Paid for your Content Creation
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Why You Deserve to be Paid for your Content Creation

As an influencer navigating the world of social media, it's not uncommon to encounter brands that express their inability to pay for influencer marketing. While understanding their budget constraints is essential, it's equally important to recognise the value of your work and request appropriate compensation.

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