Makeup can be a fun and expressive way to show off your personality, but it’s easy to get bogged down by outdated rules. Let’s set the record straight and embrace the beauty of modern makeup techniques. Some of the old rules were more clear cut to help makeup noobs, some were a reflection of some of the product limitations we had at that time, our limited understanding of skincare etc- other rules were and are rooted in more western ideals of beauty, which I find very morbid.

In the end of the day, doing the right thing doesn’t need to come from passion or burning desire- it just simply needs to happen. That’s how I feel about the MCoBeauty situation. I’ve worked with them multiple times over the years in a paid and organic capacity, and have been using their products for well over a decade. I’ve regularly candidly spoken to the team about feedback concerns, their treatment of creators and their duping, etc etc.