Short-form content platforms are a double-edged sword.

On one hand, they offer incredible reach and engagement potential. On the other, the sheer volume of content can make it challenging for creators to get noticed.

This is where SEO comes into play.

While SEO is often associated with traditional websites and long-form content, it can be just as effective on platforms like TikTok and Instagram Reels.

Search Engine Optimisation, or SEO, comprises a set of strategies and techniques used to enhance the visibility and ranking of digital content on search engines (like Google).

It involves optimising various aspects of a website or online content, including keywords, meta tags, content quality, and user experience, to make it more appealing to search engine algorithms.

The primary goal of SEO is to improve a webpage's organic (non-paid) search engine rankings, driving more organic traffic to the content.

By optimising for SEO, businesses and content creators can increase their chances of being discovered by their target audience, boost website traffic, and ultimately achieve their online goals, whether it's increasing sales, brand awareness, or simply delivering valuable information to users.

Pro tip: By using in-app captions and text, you’re utilising SEO.

Keywords and Hashtags

One of the fundamental principles of SEO is using keywords to optimise content for search engines. Similarly, on short-form content platforms, creators can utilise keywords and hashtags to make their content discoverable.

For instance, when creating a video about a specific topic or trend, research relevant keywords and popular hashtags related to that topic. Incorporating these into your video's caption, description, and even the content itself can increase its visibility.

Content Quality

SEO isn't just about keywords and hashtags; it's also about delivering high-quality content that keeps viewers engaged.

On platforms like TikTok and Instagram Reels, the algorithm rewards content that receives likes, comments, and shares.

By creating compelling and visually appealing videos, you can encourage more audience interaction, which, in turn, improves your content's SEO ranking.

Regularly posting new content signals to the algorithm that you are an active and reliable creator.

Moreover, engaging with your audience through comments and messages can foster a sense of community and loyalty. The more people engage with your content, the higher it's likely to rank in the platform's algorithm.

Jump on Trends with SEO

Trends come and go quickly on short-form content platforms.

Staying updated with the latest trends and challenges can help you create content that resonates with your target audience. Timely content is more likely to gain traction and appear in search results, increasing your visibility and engagement.

Example trends that ranked well: Glass skin, Skin Cycling, Skin Flooding.

As short-form content platforms continue to evolve, the role of SEO will become even more crucial. Creators who can utilise SEO effectively on these platforms will have a significant advantage in reaching their audience and growing their following.

It can be (and should be) super simple. Incorporating SEO in a sustainable way is best practise.

EG: Doing a video on glass skin? Make sure “Glass skin” in text is somewhere in your content or caption.

Any questions? Ask below! We’re all ears.