Go from Gifted to Paid Partnerships with These Easy Steps.
For aspiring influencers and content creators, the transition from receiving gifted products to securing paid collaborations is a significant milestone.
While it may seem like a daunting journey, the path from gifted to paid can be navigated successfully with the right approach.
A bit of a side note…
I’ve always been outspoken about the fact I believe you should not work for product, and you are always able to politely explain to brands you appreciate the opportunity and you’d love to engage and build a relationship with them, you are just not able to lock yourself into work for product.
(I have always found explaining this goes down very well and gives you more freedom as a creative! Plus- “gifts”? When’s the last time you had to work for a gift?)
Authentic Brand Love (And organic features)
The foundation of any successful transition from gifted to paid collaborations is authentic brand advocacy.
This means genuinely loving and supporting the brand's products, socials and organic efforts in advertising. See more here.
Demonstrate ROI (Return on Investment) potential
Brands are more likely to invest in influencers who provide a good return on investment. To demonstrate your ROI, consider the following;
Audience Engagement- Highlight your engagement metrics. Brands value influencers who have a dedicated and engaged niche audience.
Track Record- Share insights from unpaid posts you have created for the brand. Discuss audience reactions, such as increased brand mentions, views or sales.
Pitching, Pitching and more Pitching
Transitioning to paid collaborations often involves proactive communication with the brand. I find people are often disheartened to know the “strike” rate working creatively is often fantastically low, especially at the beginning.
Long term, mutually beneficial brand relationships are often the best for creators living off their content creation.
Here's how you can approach this step:
Touch base- Read the article: How to Approach and Discuss Paid Work with Brands
Pitch Creative Ideas- Pitch a specific collaboration idea that aligns with the brand's upcoming campaigns or product launches. Demonstrate how your content can help promote their new products effectively.
Value Proposition- Clearly outline the value you bring to the table. You can present this in a clear and well formatted Media Kit. See article here.
I strongly believe transitioning from gifted collaborations to paid partnerships is an achievable goal for all content creators and influencers.
It requires dedication, authenticity, and a strategic approach.
By genuinely loving the brand, aligning with their values, delivering results, and effectively communicating your value, you can establish yourself as a valuable partner worth investing in.
Remember, brands appreciate influencers who are passionate, reliable, and capable of driving tangible results.
As you continue to build your brand partnerships, focus on nurturing these relationships and showcasing your ability to be an influential and impactful.
With persistence and professionalism, you can turn your passion into a fruitful relationship.
