From Soup to Skincare: Is Snow Mushroom (Aka Tremella) The Next Hyaluronic Acid?
Tremella fuciformis, also known as snow mushroom, is a fungus that looks a little like the flower you'd stumble across if walking through a mystical forest. This mushroom is used in both skincare and cooking; having been used in desserts and dishes like Chinese snow fungus soup for thousands of years.
6 Makeup Myths you Need to Send Back to 2007
Makeup can be a fun and expressive way to show off your personality, but it’s easy to get bogged down by outdated rules. Let’s set the record straight and embrace the beauty of modern makeup techniques. Some of the old rules were more clear cut to help makeup noobs, some were a reflection of some of the product limitations we had at that time, our limited understanding of skincare etc- other rules were and are rooted in more western ideals of beauty, which I find very morbid.
We Can’t Stop Thinking About the Red Lip Delta Goodrem Wore at Her Latest Performance
Back to back Aussie Icons, Delta Goodrem sung at Luna Park CA in her bold Revlon red lip in “Wild Saffron” to celebrate International Lipstick day and Revlon’s ongoing partnership with Look Good Feel Better, an organisation empowering people to face their cancer journey with confidence.
I Test LAMAV’s Famous Masks That Promise to “Repair, Restore & Rebuild the Skin Overnight”
Personally I hate dry, crusty clay masks that stress out my already sensitive skin. I’m so happy to report that even when this mask is completely dry, there’s no flaking all over your shirt. This is thanks to some of the juicy ingredients which include Commiphora, a potent bioactive that helps stimulate blood flow and give the skin a tone up- Squalane, Jojoba Oil and Macadamia Oils, which work to plump and nourish the skin.
Sukin’s Aquaboost 3D Range is Here. Range Review & Our Picks!
Sukin, a well-known cruelty-free and eco-conscious brand in Australia. They’ve always had the ethos of doing no harm to the earth, which is supported by their carbon offset promise. We love Sukin for how accessible and affordable they are- available from most local pharmacies, including Priceline and Chemist Warehouse. Their new Aquaboost 3D range features popular ingredients like Niacinamide, Hyaluronic Acid, Ceramides, and Panthenol, each chosen for their powerful skin benefits.
10 Tips to ace Your on Camera Presence & Speak like a Pro
Speaking to a camera can be daunting, but with the right tips and mindset, you can feel confident and natural on screen. Many people, including myself, have faced the challenge of speaking to a camera and have learned valuable lessons along the way. Here are some tips and insights to help you improve your on-camera presence and deliver engaging content.
8 Tips to get the Most out of Your Body Care Before the Skin Stress of the Warmer Months
As we transition from winter to the warmer months, our skin undergoes a significant change. The chill of winter can leave our skin dry and compromised, while the approaching warmer season brings salt, sand, and sweat, which can irritate already stressed skin. To help strengthen your skin and prepare it for these new challenges, here are some essential tips to keep your skin healthy and resilient.
My Loofah was Ruining my Skin. I Started Using This & Never Looked Back
I used to be a religious loofah user, replacing them every two to three months when they started to fall apart. While I thought I was doing my part to stay hygienic, I didn’t realise how wasteful it was and the hidden dangers loofahs carried. They never completely dry between showers, and I found out that they could harbour bacteria and grow mould – even if you can't see it.
Everything you Need to Know About Peptides & How to use Them
Are peptides another skincare fad, or are they here to stay? There are many forms of Peptides that target specific concerns, and are wonderful companions to other ingredients when blended in a more complicated formula- but also work amazing as a hero ingredient.
I’m a Skinfluencer who has Worked Paid With MCoBeauty. Here’s why I’m no Longer Featuring Them on my Socials
In the end of the day, doing the right thing doesn’t need to come from passion or burning desire- it just simply needs to happen. That’s how I feel about the MCoBeauty situation. I’ve worked with them multiple times over the years in a paid and organic capacity, and have been using their products for well over a decade. I’ve regularly candidly spoken to the team about feedback concerns, their treatment of creators and their duping, etc etc.
What Brands Consider When Engaging Content Creators & Influencers.
When brands look to collaborate with content creators, there's a lot that goes into their decision-making process. Knowing what brands are looking for can help you tailor your content and pitches to match their needs. Here’s a rundown of what brands usually consider when choosing talent and whether they have a preferred style or format of content.
A Skin Therapist Tells us What We’re Getting *Very* Wrong About Skincare
Jess is a passionate skin expert, clinic owner, and skin enthusiast. Her favourite part about being a skin therapist is seeing clients start their journey with, and in a short time transforming into the most confident version of themselves. Its what she calls the "Bare Skin Confidence" strut. She’s let us ask her about some questions we’ve had buzzing around.
My Honest Review of American Makeup Brand Holme Beauty. Here’s my Top Picks
These products are so multi dimensional and forgiving. Everything feels thought through and the way they transform the skin is amazing. The quality feels and performs as high end and the cost per ml is *amazing* value. Beyond that, Hilary’s honesty is so refreshing. I love her ethos about community building and supporting women. A total gem, and I had the privilege of being in one of her famous master classes at a showcase.
I Tried Viral Korean Skincare From Wishtrend. Here are my Honest Thoughts
A quick review round up of some viral K-Beauty picks including the Dear, Klairs cleansing oil and Wishtrend home brands.
French Cult Classic Brand SVR Get’s an A+ on their Skincare ABCs
SVR has always lined pharmacy shelves in Europe next to well-known chemist brands like La Roche-Posay, Avène, and Bioderma. Yet, for us Aussies, it’s a new brand making a splash on the scene.
How & What to Charge For Your Content Creation
Determining your rates as a content creator can be tricky, but it's essential to ensure you're getting paid fairly for your work. Brands are willing to pay for quality content, but they need to understand what they're getting for their money.
Black & Aboriginal Owned Brands You Need To Know About
Fly Bodd and SVNT Skin exemplify the innovative spirit and cultural richness that Black and Aboriginal-owned brands bring to the beauty industry. VAMSBEAUTY is proud to celebrate and support these brands, recognising their contributions to a more inclusive and diverse beauty landscape.
Your Perfect Gift Guide for Every Occasion: Women Owned Brands in Australia
Anniversaries, going away gifts- a push present- This is where to stock up for your beauty lover bestie. Look no further than these thoughtful gifts from the female-led brands at VAMS. Gifts go deeper than gorgeous packaging and formulas- they are all female founded and owned.
Why Engagement Rates Matter to Brands & What You Can do About it
Engagement rate measures how actively your audience interacts with your content. This article explains how to calculate engagement rate, why it matters, and how to improve it. Learn the formula, see an example calculation, and discover tips for boosting likes, comments, saves, and shares.
Negotiation 101. How To Get Paid Your Worth For Freelance Jobs
Discover essential negotiation strategies for freelancers to ensure fair compensation and strong client relationships. Learn top principles from Chris Voss's "Never Split the Difference" and practical tips to prepare, communicate, and negotiate effectively.